Branding and marketing strategy is vital for businesses of all scales, facilitating recognition and reach to larger demographics. It provides avenues for customer engagement and interaction, building a robust image and expanding stakeholder relations.
Trends in branding strategy include storytelling, personalization, influencer engagement, and use of data analytics.
Significant branding strategies include SEO, SEM, SMM, PPC, content marketing, and email campaigns. Key marketing tools: Google Ads, Mailchimp.